Beloved, by being relevant
WHAT IS MY STORE?
My Store is a program by the H&M Group in collaboration with The DO School created to empower stores to give back to their local community, thereby making the brick and mortar store a more relevant and lively community space. As an organization, there is tremendous potential to “do good” and create positive impact. The My Store program harnesses this potential and empowers stores to give back on a local level through relevant initiatives.
My Store At A Glance
# STORES JOINED
MY STORE FOR ENABLERS
As a My Store Enabler, you are the go-to person for stores. You guide them through their journey of developing a My Store initiative. For this, you prepare everything necessary within your brand/market with the support of the Global My Store Team. You decide which stores to launch My Store with and support them in their journey.
MY STORE FOR STORES
As a team taking part in My Store, you have the chance to address a local issue close to your heart. With your colleagues and your customers you explore the issues your neighborhood is facing and collectively develop solutions. The My Store Enablers are your main contacts to guide you through your My Store journey.
Want to introduce My Store to your market?
Try our Pitch Kit to learn how to share your ideas with others